I’m a dutch designer and director in Amsterdam with 15+ years experience. My career started at digital agencies, working on the entire scope from brand design to UX/UI. My in-house experience started at WeTransfer, where I designed multiple parts of the product and brand while it grew from start up to scale up.

I’ve been part of in-house brand teams at Typeform, ZOE and Flodesk, where I focussed on brand identity development and creative direction across all channels. Working strategically with product and marketing leadership, translating positioning into brand identity and systems, and acting as a bridge between brand and product.

When I’m not working, you’ll find me in my test kitchen (apartment) trying to please my trickiest customer (my partner and son).