Project
Flodesk brand refresh
Company
Flodesk
Role
Creative director
Type
Brand identity Design system Website
Year
2025
Credits
Anja Seemüller – brand designer Fleur Ellis – brand designer Jordi Bayona – brand designer Florence Libbrecht – web designer Flavio Lourenço – motion designer Zoe McCarthy – ops
Flodesk is the best design-forward email marketing platform. As the creative director, I led the project to develop a brand and website refresh.
We moved from a minimal editorial brand to a product-first brand that showed our builder better, and captured the full range of expression of our members.
For the visuals we created a tonne of email designs, inspired by our real audience and featuring all the exciting design options of the Flodesk email builder.
