Project
Typeform identity
Company
Typeform
Role
Lead designer
Type
Brand identity Design system Product experience
Year
2021
Credits
Dimitra Papastathi – brand designer Ceci Giglio – brand designer Pietro Sideli – motion designer Christabel Larkin – copywriter Radostina Georgieva – illustrator Alex La Mancusa – product designer Belen Barreiro – brand design manager
I led the brand identity and expression while Typeform scaled their audience from small business to enterprise. We created a new identity and brand systems internally, from brand positioning to brand elements and guidelines.
We created a system for product visuals, that represented our new customer segments and turned these into broad mock brands and assets to use for marketing.
I formed the bridge between to product, to translate the brand into the product experience, looking design principles, onboarding, colors, icons, animations and illustrations.
