Thomas Schrijer

Project

WeTransfer Identity

Company

WeTransfer

Role

Lead designer

Type

Brand identity Design system

Year

2018

Credits

Thomas Schrijer – Design Lead Karen van der Kraats – Brand Designer Floris van Driel – Brand Designer Marco van der Vlag – Motion Designer Orlando Ruiz – Executive Creative Director Grilli Type / Dalton Maag – Type design Mackey Saturday – App icons Stink Studios – Brand Campaign

In my five years at WeTransfer I designed for multiple parts of the business while it grew from start up to scale up.

After acquiring Paper and Paste from FiftyThree in 2018, WeTransfer evolved into a set of creative tools. I led the direction for the brand language towards this change, defining core brand elements, product identities and guidelines while leading a team of 3 in-house designers and external design experts.

We started with a core shape based on our brand story; a oval shape representing the ‘ideas’ moving between our products, from initial sketch to transfer. Heavily inspired by Ellsworth Kelly's abstract shapes, and the interplay between fluidity and rigidity.

We worked together with industry experts to refine brand elements. Grilli Type and Dalton Maag for our typography, and Mackey Saturday for our app icons.

We worked together with industry experts to refine brand elements. Grilli Type and Dalton Maag for our typography, and Mackey Saturday for our app icons.

With an abstract UI toolkit we created a unified language for our products that distills the essence of the product in a simplified way for marketing purpose. We translated this to the website, paid ads and other marketing channels.